You’re a marketing professional looking to add call tracking to your marketing tool kit. To get started you need to determine what advertising channels you want to track and than determine how many Tracking Number will you need to purchase for both your offline and online advertising channels.
You and your team determine that you want to track the following advertising channels:
|ADVERTISING CHANNEL||AVERAGE DAILY SESSIONS PER CHANNEL|
|Google Organic/ Google My Business|
|ADVERTISING CHANNEL||AVERAGE DAILY SESSIONS PER SOURCE CHANNEL|
|Google Organic/ Google My Business||4,000|
|Website (wild card)||10,000|
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Given the information above,How many tracking numbers should you purchase for all of your offline tracking sources?
For offline tracking sources, you only need to assign one tracking number per advertising channel. If you want more granular reporting you could break a source like radio into multiple tracking sources for each radio station you advertise on. EXAMPLE: One tracking number and source for: WTOP, WRNR, and 98 Rock.
For the onsite tracking source of Google Ads, How many tracking numbers would you need to purchase to achieve a good accuracy score?
We recommend one tracking number per tracking source for every 20 unique sessions. EXAMPLE: if you had an average of 100 session to your Google Ads source, we would recommend 5 tracking numbers.
How many tracking numbers should you purchase for all 3 of your Facebook tracking sources?